Success

Welcome to Chickadee.Net
Marketing Network

Marketing is more than just using the resources, and tools that are available on and off the internet. It takes up most of your time if you want to find new customers and keep the ones you have. Successfully marketing your business is a 3 step process.

Have a plan - don't just go blindly ahead.
Advertise - Including testing, tracking, adjusting, to get what works
Follow up - it's reported to take between 7 and 15 follow-up messages to turn a prospect into a customer, and even more to keep them buying.

1. Marketing Plan
Why is a marketing plan important? Very few businesses have an accounting plan or manufacturing plan, so why the focus on marketing? Unlike most other aspects of your business, marketing involves risks. There's just no way to know how your advertising is going to work, how your grand opening will go or how much word of mouth you'll be able to generate.

You could ignore it. Many companies blindly carry on, investing more in marketing when sales are good, and cut back when sales drop. When an ad doesn't pull right away it's killed. And when something works, they usually get tired of it and move on to something else. Does this sound as backwards to you as it does to me?

The first step in a successful business is a marketing plan that encompasses these three steps, and how you will test, track, adjust and expand your marketing as your business grows and develops. I've written a training that will take you step by step through planning your business. This will walk you through finding your target market, identifying your competition, establishing what part of the market is yours, and how to put it all together into a business plan. Start here.

2. Advertise
Advertising is finding the best way to get information about your product before your market, and entice them into buying. There are at least as many successful methods of advertising as there are successful businesses. Your best chance is to follow someone that is in your field of business, that is successful, and is using a method that allows you to utilize your special talents an strengths.

You chose a business you enjoy, and you've created a website that is written and designed with your target market in mind. Now market it in a manner you enjoy. Learn from the masters, copy those that are successful. To the left is a list of several masters that have been and still are successful using the internet to market their products. Read what they have to offer, choose the one that works the best for you and you enjoy the most. Remember to have fun.

3. Follow-up
Follow up with your prospects to turn them into customers. and Follow up with your customers to keep them coming back. The internet provides an easy, inexpensive way for you to keep in touch with your prospects. It has been said that most sales occur after 10 - 15 follow-up contacts have been made. Calling and speaking to them personally is probably the most successful. However, using email is easier, cheaper and more time saving. The best follow-up service I've found online is AWeber.