Magazine
advertising. This advertising idea can be a very effective
way of reaching a target market. The trick is to choose
the magazines or e-zines that best match the market you’re
targeting.
Business
cards. Sure, they’re advertising. Every time you hand
one out to a prospective client or customer, you’re advertising
your small business. But why not take this advertising
idea further and Make Your Business Card a Marketing Vehicle?
Joining
professional/business organizations. Every professional
or business organization offers exclusive advertising
opportunities for their members, ranging from free promotion
on the organization’s website through special section
newspaper advertising. And being a member can be good
small business advertising in itself.
Vehicle
advertising. The reason you see so many vehicles emblazoned
with advertising is that it works; vehicle advertising
is very visible small business advertising. If you’re
not ready for custom graphics or a magnet quad sign that
sit atop your vehicle, go for a magnetic sign that you
can take off when you want. Advertising Ideas You May
Not Have Tried Yet
Sending
promos with invoices. Little advertising ideas can
be powerful, too. If you’re sending out an invoice, why
not take the opportunity to include some small business
advertising? To draw new customers, try something such
as a “bring-a-friend” promotion.
Cable
TV advertising. So you can’t afford to advertise your
business during the Super Bowl. That doesn’t mean you
have to miss out on the household reach of TV. Cable TV
companies offer advertising ideas within the budget of
small businesses, from advertising on the TV Guide Listings
or Real Estate channels through running infomercials.
There are more small business advertising ideas you may
not have tried yet on the next page. Click to continue
reading.
Co-Op
Advertising. A lot of companies overlook one of the
easiest ways to get your name out there. Co-op advertising
is a program in which several businesses take in the expense
of advertising by advertising together. Say you're in
the interior decorating business. You can co-op with furniture
companies, carpet dealers, etc., to reduce your advertising
cost and increase your exposure. Advertising doesn't have
to be expensive to be effective. It can make or break
your business...but it doesn't have to break your bank
account in the process.
