Presenting
your Market Plan
The
presentation of your Marketing Plan, and your Business
Plan is critical especially if you are presenting it
to the board of directors, or a loan officer. Make sure
that it looks professional, is neat and clean, and easy
to read and navigate through.
Neatly typed on quality
paper.
Free of spelling and other typing errors.
Possibly bound, if it contains many pages; otherwise
staple
Complete, but free of excess verbiage
Free of exaggeration or evasions about your business
Market
Identification:
Product
Description:
My product description, what makes it unique, its weaknesses,
its strengths
Competition:
Name, Their product description, Their Niche, Their Weaknesses,
Their Strengths
Target
Market:
Who are we specifically targeting with out product, marketing
and advertising.
Secondary
Market:
Who are we also targeting with out product, marketing and
advertising.
Marketing
Strategies:
Product
Marketing
How are we using our product in our marketing. Size, packaging,
deliverabiity etc..
Price
Marketing:
How are we using our pricing as marketing tool.
Location
Marketing:
How are we using our location, whether on the internet or
our physical location as marketing tool
Promotion
Marketing:
What promotions do we plan, when, how will they be run,
for how long, with what expected results.
Advertising:
What
traditional advertising will we do, What is our goal. How
are we going to track its success and what can or will we
change to make it successful, what statistics are we going
to maintain for future advertising campaigns, what part
of the budget will we use on this
What
Internet advertising will we do. What is our goal. How are
we going to track its success and what can or will we change
to make it successful, what statistics are we going to maintain
for future advertising campaigns, what part of the budget
will we use on this
Follow
up:
What is our follow up for prospects going to be, describe
it, samples of letters, phones messages etc..How are we
going to track its success and what can or will we change
to make it successful, what statistics are we going to maintain
for future advertising campaigns, what part of the budget
will we use on this How will we test.
Results
What
is our Plan for Marketing and Advertising for this year,
broken down into smaller time frames, plotting cost spent
vs expected income, plotting customer base increase during
campaigns and retention afterward.
