Follow-up
a matter of "Life or Death"
Follow-up
with your Prospects
Most
prospects won't buy the first time they hear about your
product or service. You can increase your total sales by
50 percent or more if you periodically follow up with them.
Your follow up procedure can be as simple as contacting
previous prospects every month or two with a new offer.
Or it can be more elaborate such as publishing a weekly
newsletter with information and articles related to your
product or service.
PROBLEM
FOR INTERNET MARKETERS:
Many visitors to your web site want what you offer -- but
they're not ready to buy right now. You can't follow up
with them if they click away from your site before you find
out who they are and how to contact them.
THE
SOLUTION:
Post a free offer on your site for something valuable to
prospects in your targeted market. Deliver it ONLY by email.
This enables you to capture the email address of each visitor
who requests it.
For
example, offer a free subscription to your email newsletter
if you publish one. Otherwise, offer a special report, a
source list or other valuable information they cannot get
anywhere else.
TIP:
Try to get each prospect's first name too. Use it to personalize
your follow up messages. People can't resist reading something
that's personally addressed to them. You'll never be able
to convert every prospect into a customer. But you can convert
more of them than you do now by implementing these 2 procedures.
And... these additional sales will be very profitable because
you don't have to spend more money on advertising to get
them.
Follow-up
with your Downline
It's
a documented fact that most of the people that drop out
of MLM businesses because, even with a system in place,
they don't get the support, training and encouragement they
need from their upline.
1.
Set up a series of follow-ups to introduce your system to
your downline.
2.
Send a questionnaire to those that have finished their first
series of follow-up email series to see if they are serious
about this business and ready to learn your system and be
a leader. If so, start them on another series of email messages
that will walk them through step by step - system training
- leadership training - then keep in touch with your monthly
recognition "newsletter".
3.
If they aren't serious, let them be and turn your attention
to helping those that are serious. - follow-up with each
and everyone of your downline on a monthly basis with a
tip, suggestion, encouragement, recognition, anything that
is personal, to the point and positive.
More
Follow up ideas
