Follow-up a matter of "Life or Death"

Follow-up with your Prospects

Most prospects won't buy the first time they hear about your product or service. You can increase your total sales by 50 percent or more if you periodically follow up with them. Your follow up procedure can be as simple as contacting previous prospects every month or two with a new offer. Or it can be more elaborate such as publishing a weekly newsletter with information and articles related to your product or service.

PROBLEM FOR INTERNET MARKETERS:
Many visitors to your web site want what you offer -- but they're not ready to buy right now. You can't follow up with them if they click away from your site before you find out who they are and how to contact them.

THE SOLUTION:
Post a free offer on your site for something valuable to prospects in your targeted market. Deliver it ONLY by email. This enables you to capture the email address of each visitor who requests it.

For example, offer a free subscription to your email newsletter if you publish one. Otherwise, offer a special report, a source list or other valuable information they cannot get anywhere else.

TIP: Try to get each prospect's first name too. Use it to personalize your follow up messages. People can't resist reading something that's personally addressed to them. You'll never be able to convert every prospect into a customer. But you can convert more of them than you do now by implementing these 2 procedures. And... these additional sales will be very profitable because you don't have to spend more money on advertising to get them.

Follow-up with your Downline

It's a documented fact that most of the people that drop out of MLM businesses because, even with a system in place, they don't get the support, training and encouragement they need from their upline.

1. Set up a series of follow-ups to introduce your system to your downline.

2. Send a questionnaire to those that have finished their first series of follow-up email series to see if they are serious about this business and ready to learn your system and be a leader. If so, start them on another series of email messages that will walk them through step by step - system training - leadership training - then keep in touch with your monthly recognition "newsletter".

3. If they aren't serious, let them be and turn your attention to helping those that are serious. - follow-up with each and everyone of your downline on a monthly basis with a tip, suggestion, encouragement, recognition, anything that is personal, to the point and positive.