The internet is a great tool for network marketing, greatly saving you time and energy. But remember it's the tool, you are creating a network of people, not computers.

There are 2 groups of people you need to network with to most effectively promote your business- Your Purchasing Customers - and - Your Salesmen or clients -

Networking your Salesmen
Many affiliate programs and MLM businesses allow you to earn from your sales and the sales of your customers. Therefore it is to your advantage to help each of them to become effective salesmen. Salesmen are trying to make money. Whether they are just beginning their first business or are experienced salesmen, you will need to provide them with information, resources and encouragement. Share what you have done, what worked and what didn't work, and encourage them to share their experiences with you.

Networking your Customers
The thing that is most missing from an internet based business is the personal touch. You don't often see your customers, hear their initial reaction, or complaints. The life time purchasing power of your customers is very important. The single purchase is good - but if you can keep your customers coming back and continuing to purchase from you, that is better. This requires you to know what your customers want, need and how their tastes change. The only way to find that out is to communicate with them on a regular basis, giving them a reason to read your communication and ask them.

Automating your follow up
I email communication to share information, specials and newsletters to keep customers and salesmen informed, and ask for their feedback. This gives me the information I need to keep my Business site and products updated, providing the best and most needed products/services for my target market.